Posts made in June, 2013

Equipment Rentals and the US Economy

One of the interesting things about working in our sector is that people look to our numbers to indicate the direction of the economy.  If “equipment rentals are up,” that’s usually taken as a positive sign.  This is because so many people look to housing starts as an economic indicator.  If there are more housing starts, more people will rent (or buy) equipment, and at least in our industry, that means more profit for us and for our clients.

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But is that really true?  In the short term, yes.  But when you are talking about such big economic trends you have to speak in generalities.  We might get a better sense of the real picture from the other side of the looking glass.  Let’s, for example, think about how it might work for us here in Monticello, NY.  If we use housing starts to measure economic growth, what do we do with our excess housing inventory?  If there are more houses for sale that people simply don’t want to buy because they’d rather build their own (maybe it’s cheaper, maybe they want to customize, maybe they want to be closer to a new park and school instead of an older, more historic neighborhood) ultimately the small local economy is going to have to deal with that excess inventory.  Two things can happen here.  Either the market can have an adjustment to a lower price because of the excess inventory, or the neighborhoods in which there are a lot of homes for sale will begin to lose momentum (growth) and character (the “moss” that grows around a community).

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4 things to remember when renting a tent for your event

Some time ago we blogged about ways to make an outdoor event great.  Today we are going to step beyond that article to drill down a bit more specifically and talk about the tent component of your outdoor event.

Now, not everyone wants/needs/can afford a tent for their event.  This article is for those who have never done so and are considering it and want to be fully aware of everything that goes into tent rental and setup.  We hope these suggestions for things to remember will help you have a great event!

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Social Media and Your Business

So, a couple of our customers have seen our new(ish) presence on Twitter and Facebook and even Google+ and have asked why an equipment rental firm in Monticello, New York needs to be broadcasting our thoughts and ideas to the whole world.  “You’re a local business,” they say.  “Why worry about everybody else in the world?”  Fair question.  We’ll try to answer!

I suppose we would begin by saying that we have come to learn and understand that social media is just today’s buzzword for something that has existed for a very long time: word of mouth.  Is there ever such a thing as “too much word of mouth”?  Would you ever tell someone, “Well, thanks for telling me about that company, but I’ll never be in that part of New York, so you wasted your time telling me about them”?  Of course not!  This is because “word of mouth” is part and parcel of storytelling.  As humans, as social beings, we love hearing a great story, and just because that story is about a business doesn’t make it any less interesting.

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Three reasons to take a short break from your work and step outside

We’ll be honest.  Here in Monticello pretty much anywhere you turn on the compass, you’re going to run into a forest or possibly a lake.  The “Great Outdoors” is definitely on display here.  Additionally, being in charge of the Rental Center means that if we’re not outdoors with our customers or helping our customers or delivering to our customers, we’re outdoors working on our own business.  We’re blessed that way.  In fact, in a society that gives us more and more mobility (so many people are able to work from any location in the world) we are sometimes not cognizant of the fact that being outdoors isn’t just a luxury, it’s a necessity for that machine we call the human body.

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